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What is Marketing? and Basic Marketing Concepts

What is Marketing? (Marketing Definition)

There are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i.e. customers. Following are some of the marketing definitions available.

American Marketing Association defines marketing as:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)

The Chartered Institute of Marketing (CIM) says:

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