The message is said to be effective when the receiver understands the same meaning that the sender was intended to convey. For any communication in business, in order to be effective, it must have seven qualities. These seven attributes are called seven C’s of effective business communication. (All these attribute starts with the alphabet ‘C’ so are called 7 C’s)
Seven C’s of Effective Business Communication
- Correctness
- Clarity
- Conciseness
- Completeness
- Consideration
- Concreteness
- Courtesy
-
Correctness
At the time of encoding, if the encoder has comprehensive knowledge about the decoder of message, it makes the communication an ease. The encoder should know the status, knowledge and educational background of the decoder. Correctness means:
- Use the right level of language
- Correct use of grammar, spelling and punctuation
- Accuracy in stating facts and figures
Correctness in message helps in building confidence.
-
Clarity
Clarity demands the use of simple language and easy sentence structure in composing the message. When there is clarity in presenting ideas, it’s easy for the receiver/decoder to grasp the meaning being conveyed by the sender/encoder.
Clarity makes comprehension easier.
-
Conciseness
A concise message saves time of both the sender and the receiver. Conciseness, in a business message, can be achieved by avoiding wordy expressions and repetition. Using brief and to the point sentences, including relevant material makes the message concise. Achieving conciseness does not mean to loose completeness of message.
Conciseness saves time.
-
Completeness
By completeness means the message must bear all the necessary information to bring the response you desire. The sender should answer all the questions and with facts and figures. and when desirable, go for extra details.
Completeness brings the desired response.
-
Consideration
Consideration demands to put oneself in the place of receiver while composing a message. It refers to the use of You attitude, emphases positive pleasant facts, visualizing reader’s problems, desires, emotions and his response.
Consideration means understanding of human nature.
-
Concreteness
Being definite, vivid and specific rather than vague, obscure and general leads to concreteness of the message. Facts and figures being presented in the message should be specif.
Concreteness reinforces confidence.
-
Courtesy
In business, almost everything starts and ends in courtesy. Courtesy means not only thinking about receiver but also valuing his feelings. Much can be achieved by using polite words and gestures, being appreciative, thoughtful, tactful, and showing respect to the receiver. Courtesy builds goodwill.
Courtesy strengthen relations.
love u
It is Good Notes. It Really Help Me……………..
the notes were really helpful.thanks
Good explained
Nice
Very good…it will help me to bring positive changes in my life.
very great and helpful and easy language.
Good information sir
thanks for give the information it is usefuul to me
Thanks for the post. You should take part in a contest for one of the best blogs on the web. I will recommend this site!
that was really help full for, I am Student of BBA.
i need full notes of 7c’s. Please give some more examples.
Good
great information . very useful for students
I love this ooooo
I love this oooo keep it up
thank you for these it really Helpfull
Thank you I understand every things very easy
i injoyed reading ,i appreciate it as powerful and helpful to everyone who is in need of such information ;like me , thank u so much
completely easy to undestand .thank u.